Photos courtesy of Çois Cycling

You wake up early in the morning, check your bike and make sure it’s in good working order. Pump some air in the tires, pick out your favorite cycling kit. Heading out for your Morning Ride, looking good and feeling better. Once you get home and freshen up, now what? You wear your passion on the bike, but what about the rest of the day.

Introducing Çois Cycling, a new brand with a whole lot of history. A brand that spans three generations with cycling embedded in it’s DNA. It was founded by Tom Cools who is the man behind the popular @BestCyclingKits Instagram account. It’s safe to say that Tom knows a thing or two about style.

Çois Cycling gets it’s name from François Cools, Tom’s grandfather who was a Belgian cyclist who won numerous National Championships and participated in the 1936 Berlin Olympics. In the 1960s he became a pacer for some of the best track cyclists in the world, including the legendary Eddy Merckx. Later in his cycling career he became a team manager for Herman Van Springel when the Belgian Rider finished second overall in the 1968 Tour de France.

Tom’s grandfather was very passionate about cycling, style and good music. It’s those values that Tom has injected into Çois Cycling, his knowledge about the style along with his family’s history in the sport makes for a brand that a lot of us can connect to.

Give them a follow on Instagram, and start looking cool on and off your bike.


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